Lamborghini Exhibition Center | Zhengzhou, China | 2019

Architects: PMA (PolyMorphArchitects)
Design Team: Chuan Wang, Pingshan Qu, Yan Xue, Bo Zhao, Tao Li, Diego Ramirez, Filippo Ogliani, Rossella Corica, Qingqing Zhang, Ting Xu, Qiyuan Liu, Qingjun Tan, and Chidi Wang
Landscape Design Team: Xiaoyi Teng and Haitao Ma
Associate Architects: Shenzhen United Architecture Design Co., Ltd.
Client: Automobili Lamborghini SpA. and Zhengzhou Zhongyue Lamborghini Trading Co., Ltd.
General Contractor: Tianxing Construction Co. Ltd.
Photographer: Xia Zhi

Lamborghini exhibition center in Zhengzhou China is Lamborghini’s third independent designed exhibition center globally, after Milano and Dubai.

The design starts with drawing inspiration from Lamborghini supercars’ powerful lines and dynamic angles. This logic is superimposed over the site, making use of parallelograms and triangles as a base language and expanding from there responding to the site.

Lamborghini, one of the best-known automobile manufacturers in the world for its super car, works tirelessly pushing the envelope and evolving the company’s corporate culture, creating a series of dream sports vehicles. The design gives full consideration to the spaces required for an exhibition hall and respects the client’s culture as a key driver of the project.

The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists, a simple but dynamic design leads visitors to explore and experience spatial uniqueness in this gigantic space of a “Supercar.”

The building includes four main functional spaces: new car exhibition area, services and maintenance area, VIP Lounge and management office. The new car exhibition area is strengthened by the full-length tilted glass wall. The subtle streamlined twist in service and maintenance area hides the entrance on the west side of the building, using the cantilevered second floor to create a functional cover.

The interior part features a staircase which wraps and follows the twisted triangulated geometry of the building massing, leading visitors to VIP Lounge on the second floor. This is also emphasized as well in the bar area. At the end of the second floor is the office for management staff. The platform outside the second floor created through shifting blocks provides a platform to see the surrounding site as well as serves as a potential new area for exhibitions and events.