Philips Sonicare ProtectiveClean 2017

Designers: Philips Experience Design, Philips Electronics Ltd., Eindhoven, The Netherlands
Manufacturer: Philips Electronics Ltd., Eindhoven, The Netherlands

Developed with a strong modular approach, the simplified design enables rapid adaptation for market needs and huge opportunities for color combinations. The slim body makes reaching buttons easier, with a slightly asymmetrical shape to intuitively cue users on how to hold the brush and allows one-handed toothpaste application. A smart brush head and pressure sensor, tracks brushing time and pressure, giving replacement reminders to ensure efficient brushing. Smart brush heads on mid-range models automatically detect mode and intensity, making it a highly convenient shared family handle. It is easy to clean with minimal, detail free surfaces.