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Designers: Philips Experience Design, Philips Electronics Ltd., Eindhoven, The Netherlands
Manufacturer: Philips Electronics Ltd., Eindhoven, The Netherlands
The iron, which is the part users interact with most often, has been carefully designed with multiple tests and evaluations, to be ergonomic through its ultra light weight and ease of handling. The ultra light weight is achieved by not only clever construction reducing excess material, but also by removing unnecessary controls and traditional features no longer required. This makes the ironing task super quick and easy.The design with the bold paneling, which runs through the iron and the base, is expected to be industry leading, as it is already well received in consumer tests and with the key markets.

