Nutrafol 2019

Designers: Helen Steed, Johan Liden, Jason Punches, Dan Snyder, and Ahyoung Moon, Aruliden, New York, New York, USA
Client: Nutrafol, New York, New York, USA

Nutrafol is a new approach to healthy hair growth. While the category has recently become oversaturated, Nutrafol is an outlier. The products are emotionally-charged and clinically-proven. Our goal was to deliver a cohesive design system across all of their packaging that captured both of these visual territories. As our work was a redesign from an existing brand that wasn’t doing enough for the client, we approached our relationship with Nutrafol as a partnership from day one. The team truly embraced the brand and its products, so they were very excited about the evolution of the brand to equip the growing organization with an ownable, scalable brand language and products. Hair health for men and women can be a sensitive subject. So, we created the design to feel trustworthy and result-driven while also wanting to create real impact and evoke a genuine level of positivity into our consumer's lives. Nutrafol’s innovation lies at the heart of their product offering – improving hair wellness from within. Their industry first formula uses 100% drug-free nutraceutical solutions made with medical-grade, standardized ingredients. Their personalized growth plan is designed for you (and your hair). It allowed consumers to discover underlying causes affecting their hair using the latest research and advanced technology. These solutions are based on professional evaluation and assessment tools to ensure you are on a path to success. Their network of 1 on 1 consultations of naturopathic doctors and hair wellness experts ensure that all consumers find the right growth plan.