X Concept | 2020-2021

Designers: Genesis Design Center, Hyundai Motor Company, Irvine, California, USA
Manufacturer: Hyundai Motor Company, Hwaseng-si, Gyeonggi-do, Korea

X CONCEPT, the new BEV icon with design sophistication and engineering innovation of future luxury Grand Turismo. It delivers a driving thrill while pursuing the spirit of classical gentleman’s Coupé gesture, with solid and beautiful architecture with harmonious blend of technology and detail orchestration.

The architecture of X CONCEPT respects the history of legendary GTs and is a new interpretation of their spirit with ultimate manifestation of Athletic Elegance design language.

X CONCEPT vision is configured with luxury, driving fun and simple design construction with eco- friendliness by using various sustainable materials.

It bridges driver and technology together in a harmonious way against complex modern lifestyles of the future. X CONCEPT starts with 2-line identity looping around the exterior, revised Crest grill with multi layered mesh pattern and elegant parabolic body character lines.

Slim and horizontal body structure is emphasized with low center of volume form configuration perfectly mated with voluptuous wheel arch fenders.

X CONCEPT expresses an elongated hood profile, widened fender wheel arch with clear 2-door coupe rear trunk lid capturing true form of passion of GT gesture.

The fun must be driven! The ultimate engagement between driver and X CONCEPT starts from the interior.
Inspired from driver orientated cockpit architecture for GT dynamics with autonomous technology compatibility, the main design inspiration focuses with simplicity, driver-tailored and most importantly, fluid connectivity for various driving environments.

2-line theme seamlessly repeats in the interior an ambient light with integrated indirect 360-degree air vents.
The wrap-around cockpit with free form display presents minimal operating information of GUI around the driver. CMF differentiation of driver’s side seat, steering wheel and cockpit gives a more dynamic drive.

X CONCEPT’s luxurious & beautiful interior is finished with a mixture of upcycled leathers, fabrics and strings from defective waste.

To apply coach-built spirit, discarded leather waste after topographical cutting is handcrafted for weaving and texture details.

The weaving patterns are applied to the steering wheel, seat belt, driver’s side floor for a sporty textured grip. X CONCEPT is a powerful design vision statement for the future of the Genesis brand and ultimate symbol for luxury and eco-friendly future Grand Turismo.