Provox Life Packaging | 2020

Designers: Atos Medical AB., Hörby, Sweden
Manufacturer: Atos Medical AB., Hörby, Sweden

For Provox Life, Atos Medical introduced a relatively disruptive packaging concept with the patient in focus. Extensive research into patient needs showed that product choice was a major issue for patients. To address this need, the packaging design for Provox Life was developed to simplify the complexity of product choice by introducing a sub-branding color scheme combined with iconography and logical product names to make product choice as intuitive as possible for the patient. The packaging also has a similar design to everyday consumer products, to provide users with a feeling of normalcy in their daily routine.