Corona Crisis Context GIFs / GIF Marketing | 2020

Designers: Wolfram & Kreykenbohm, Kochstrasse.agency, Mascha & Markus, Hannover, Germany
Manufacturer: Markus Hannover, Hamburg, Germany

Social Media is nothing without GIFs. They feed from the power of Zeitgeist and propagate one’s message through self-mockery and humor, even in times of global crisis. Life as we know has since early 2020 done a total 180°. Offices got emptier, interpersonal interactions got colder. So why don’t we take this pandemic for a 180° spin as well?!

In this sense, our creative and neuroromarketing, Germany based agency Kochstrasse™ came up with an innovative Corona Crisis Context GIF Set consisting of 36 GIFs and stickers for their employees and clients. And what an absolute success that turned out to be! Playfully illustrated and designed, the small animations went viral on GIPHY and Tenor: so far, over 1.5 billion views have been generated worldwide! Special shoutout to our “Virtual Hug” motif, which was ranked as the 11th most viewed GIF on GIPHY in 2020!

Just as the international and domestic scenarios keeps changing by the day, our team is constantly working in new moods, illustrations, and extensions to the context, such as Vaccine Awareness.