UNIQ - Hydrochuck | 2020-2021

Designers: Ottenwaelder und Ottenwaelder, Schwaebisch Gmuend, Germany
Manufacturer: MAPAL Fabrik für Präzisionswerkzeuge Dr. Kress KG, Aalen, Germany

Industrial machining processes require fast and perfect tool handling. Hydro Chucks guarantee the pole positions in performance, security and precision in metalworking.

1. Branding - recognition value of the products in the clamping technology sector – generates awareness among customers who do not yet necessarily associate MAPAL with the product clamping technology.

2. Conveying the company philosophy - MAPAL is a technology partner and quality manufacturer.

The design supports the value and the value proposition of the products.

3. Cost reduction through standardisation.

4. Protection of the product substance - corrosion and rust protection through the new design with post-treated surface.

5. Stability gain through design language - the contours clearly contribute to the stability gain of the products.

6. Clear labelling - the new design regulates the position and orientation of labelling and design elements.

7. And it clearly presents the brand and the new corporate design does not cause any additional costs!