MAN Truck & Bus website | 2021

Designers: Anja-Martina Hamann, Áine Gibbons, and Lara Dorow Cristobal, muehlhausmoers corporate communications gmbh., Berlin, Germany
Client: MAN Truck & Bus SE., Munich, Germany

MAN Truck & Bus is one of Europe's leading commercial vehicle manufacturers and transport solution providers. On the one hand, the objective of the MAN website is to present the company, communicate its mission, goals and strategies to achieve these.

On the other hand, the website is here to present the company's product portfolio, that is impressive and includes vans, trucks, buses/coaches and diesel and gas engines, along with services related to passenger and cargo transport. It greatly communicates the achievements and progress recently made by the company and lets current and potential
clients, employers, bus and truck drivers know what is the next step to be taken to achieve the set goals.

But that is not all! It shows the faces behind this success, reports on challenges these people deal with and shares their success stories. It adds the spirit and character, feelings and emotions to the machine-results. It makes you a part of the whole process.

Taking into account the diversity of the target group, the main challenge of the project is to present the content that catches the eye and draws the attention, keeps the reader informed, but also entertained, provides a balanced combination of facts and stories, progresses and results in both truck and bus worlds.

A modern and user-friendly navigation system facilitated by topic clusters and hashtags leads the user throughout the website. All content is available both in German and in English.