Hyundai Brand Collection | 2020-2021

Designers: Creative Works, Hyundai Motor Studio, Seocho-gu, Republic of Korea
Client: Hyundai Motor Company, Seocho-gu, Republic of Korea

Sustainable comforts for everyday life.
Hyundai Brand Collection was created with our mission to provide a mobility experience to everyone.
We have created items that could deliver our vision ‘Progress for Humanity’ to everyone during their everyday life, and extend our audience to those who don’t drive our product. Each item in the Hyundai Collection offers a unique opportunity for us to drive up joy in daily life, whether we’re staying close to home or enjoying a trip with our family and pets.

The Picnic Collection
Whether you enjoy camping holidays, picnics with friends on a sunny afternoon, or getting away from it all to explore the great outdoors, the Hyundai Collection includes several items to enrich the experience including a trip cart, a picnic mat, a warm/cold food bag, and a fun Padminton game.

They were made in collaboration with TRIP WEAR brand RawRow, whose travel-seeking values and insights gained from the development of their ‘R Trunk Carrier’ helped bring the products to life. Additionally, eco-friendly materials were used as much as possible in production to demonstrate Hyundai’s sustainable lifestyle vision.

The leather used in the trip cart’s handle is recovered from discarded car seats, and the trip cart table and picnic mat are made from MIPAN REGEN – a durable, waterproof fabric that is made from recycled PET bottles and other plastic.

The Pet Collection
The pet collection, which includes a portable pet house, pet meal box, pet walking bag, and a pet safety light, has been developed to make our four-legged friends feel at home even when they accompany us on the road. Specifically designed to attach to a vehicle seat, the pet house has an ISOFIX component that has been tested for the correct angles, depth and curve to fit securely and provide your pet with a stable, soft and comfortable in-car experience.

To continue the sustainable spirit of the Hyundai Brand Collection, the items in the pet collection are made from eco-friendly materials including Tyvek, a tough fabric that causes no environmental harm when it is disposed of, and a fabric made from waste plastic.

The Kids Collection
Two NEXO cars for kids are the first items in the collection to be introduced: Kids NEXO and NEXO push car. Designed to inspire the next generation of drivers with a fun and eco-friendly first driving experience, they reflect the unique characteristics of Hyundai in the brand collection.

Modeled after the Hyundai NEXO, the push car is created to make malls, department stores, and supermarkets an engaging and enjoyable experience for children, and it includes air-purifying filters to improve the environment.

The Kids NEXO offers children the driving experience of a real NEXO. The interior is a close replica of the real thing, with vegan leather seats, exact stitched detailing, and rear sensors that trigger a sound when the car encounters obstructions.

The Kids’ NEXO Electric Vehicle is made to be their first car, and it is sure to offer new experiences and lasting memories.