MooveUp! | 2021

Designers: Gian Luca Innocenzi and Alfredo Tasca, Metalco Technical Department, Metalco Active srl., Castelminio di Resana (TV), Italy
Manufacturer: Metalco Active srl., Castelminio di Resana (TV), Italy

MOOVEUP! is an aluminum handle, crafted with luxury and customizable finishes (total black, pure silver, 24 gold amd blossom gold) to be used as an accessory to perform an innumerable series of functional free body exercises. Nowadays people have less and less time to spend in the gym and it is not always possible to find the right environment for their needs. For these reasons MOOVEUP! was born: a fitness accessory with a 100% made-in-Italy design, which offers the opportunity to stay in shape through incremental goal classes and video training.

MOOVEUP! is a product that has been designed for people who have limited time available, allowing a complete workout with sessions of 15-30 minutes, to be done comfortably wherever the users want, helped by objective and incremental difficulty video classes. MOOVEUP! is the first product characterized by a unique design, totally made in Italy, which combines the refinement of materials and lines, with ease of use. The small size, relative weight, and smooth line allow MOOVEUP! to be transported easily and to train anywhere, at home, on the go, and in hotel rooms.

What we created is a balanced weight product to be used for different training routines, equipped with a rotation device and designed with special ergonomics making it suitable to do countless exercises for all the muscle groups of the body. MOOVEUP! is: an accessory helping us to take care of our physical, mental and health shape; a unique product. Thanks to its Made in Italy style, MOOVEUP! is at the same time a design product and a luxury furnishing accessory, combining jewelry quality and fitness functionality requirements; the perfect integration between physical and digital worlds, thanks to incremental goal classes, video tutorial e training programs on demand; a product that is defined by precious materials and finishings, unique in fitness industry; aPortable device allowing an “on the go” training; a functional-oriented accessory.

Technical features like weight, dimensions, and movements have been studied to offer an extremely functional experience to users. MOOVE UP! Belongs to the “wellbeing” category, but its exclusive and refined lines make MOOVE UP! also fall within the Design category. Its mission is to redefine the personal training experience, combining the world of fitness with the world of high jewelry, in a functional way, without compromise, and with style. Its innovative design, together with its luxury finishings (total black, pure silver, 24 gold e blossom gold) makes MOOVE UP! a unique, edge cutting, and highly recognizable product that is not less than a design object, taking up little space and perfectly integrating into any indoor space. With a special smooth rotation system, perfect ergonomics and a calibrated weight, MOOVEUP! is designed to achieve exceptional performance.