Emulait Packaging | 2023

Designer: Jeanette Numbers, Hannah Kmetz, Nari Shin, Allison Linkugal, Nova Design LLC, Providence, Rhode Island, USA
Manufacturer: Emulait, Santa Monica, California, USA

Emulait is the most advanced innovation in the baby bottle industry, designed to emulate the breastfeeding experience. More than a bottle, it is a science-based system developed using data, patented technologies, 3D scanning, and FDA-approved medical-grade materials. When babies experience nipple confusion while switching to bottle feeding from breastfeeding, it can be a painful ordeal for everyone involved. To reduce nipple confusion, Emualit nipples come in five different colors and sizes to replicate the look and feel of a real breast.

Emulait recognized the importance of a packaging design that would not only protect and showcase its product but also enhance its beauty. The primary focus of the packaging design was to emphasize the product itself. To achieve this, a high-quality render of the product was prominently displayed on the lid of the packaging. Understanding that new parents often have limited time and energy, the design ensured that the packaging provided all the necessary information about the product in a clear and concise manner. The front of the packages for bottles and nipples feature an overview of their customization options, so parents can rest assured that they have the best match for their family. On the back of the packaging, a comprehensive overview of the contents inside the box was provided. This quick glance allowed parents to have a clear understanding of what they could expect upon opening the package, facilitating a smooth and hassle-free experience.

Upon opening the box, parents were greeted with an informational insert that guided them through the proper usage of the product. The insert presented clear step-by-step instructions, ensuring that parents could confidently and effectively utilize the product. In addition, the insert featured a link to additional online resources and information, providing further support to parents seeking more in-depth knowledge about the product and its benefits. The packages also contain a detailed instruction manual that provides all the necessary safety information about the product. This is stored with the accessories underneath the product to ensure that parents are not overwhelmed with text-heavy documents on their first experience with the product.