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Designers: TSL Group Creative, Tse Sui Luen Jewellery (International) Limited, Hong Kong, SAR
Client: Toppan Merrill Limited, Hong Kong, SAR
The only constant in life and in business is change. One can deny it or resist it, but those who succeed, are those who accept it, embrace it or, better still, keep one step ahead of it.
At TSL we have accepted the reality of change and embraced it in the design of our new Annual Report – Evolving for a new tomorrow.
To this end, we created an overall theme of “progressing to the new” with an evolving pattern of shapes, sizes, colours and tones to visually denote the progress of TSL over the years and establish a vibrant welcoming approach to all that lies ahead.
The result is a visually intriguing expression of blocks or stepping stones on a path to tomorrow that delivers a new vibrancy to what might otherwise be a rather standard corporate document.