PUMA - Online Annual Report 2021 | 2022

Designers: 3st kommunikation, Mainz, Germany
Client: PUMA SE., Herzogenaurach, Germany

Year after year, PUMA’s online reporting conveys the company’s quest to be the fastest sports brand in the world. The question in 2021: what brings many different people together to strive for greatness? At PUMA, the answer comes in three short words: ONLY SEE GREAT. With this in mind, the 2021 Annual Report is inspired by all those who always want more – whether in sport or in business. Speed is even built into the headline, behind which historic records set by PUMA athletes flicker across the screen, interspersed with dynamic cuts in neon colours. In concise stories, the reader hears from record-breaking athletes such as Karsten Warholm and football stars such as Giorgio Chiellini, who explain how they strive for greatness. When it comes to the financial numbers and sustainability, the experts at PUMA do the talking. All information is presented dynamically and can be grasped in an instant. Since 2019, 3st has been transforming the message of each financial year into purely digital design ideas, providing conceptual support and handling technical execution. The Annual Report is hosted on a microsite that is directly linked to the corporate website about.puma.com