MAHLE International GmbH - Annual Report 2021 | 2022

Designers: 3st kommunikation, Mainz, Germany
Client: MAHLE International GmbH., Stuttgart, Germany

Specialist automotive supplier MAHLE is pressing ahead with its own transformation at top speed. The company is systematically investing in strategic future segments, such as electric mobility. The company, whose sights are set firmly on the future, is clear about one key insight: the automotive industry is facing a major challenge – one that can only be overcome with innovative excellence, sustainable thinking and pioneering spirit. With this in mind, the 2021 Annual Report bears the title The Power of Pioniergeist.

This pioneering spirit makes its presence felt in every single story in the accompanying magazine. The reader hears a variety of voices, from an employee who helped thousands of starving people during the pandemic to the Predevelopment Director. Among other things, the publication showcases a unique electric motor that MAHLE has developed without the need for rare earth minerals. The reader is also granted authentic insights into an extraordinary building in Parma, where MAHLE has established a beacon of sustainability. Large coloured backgrounds, pithy quotes, infographics with technical charm and bold use of typography provide a structure at design level for everything that underpins pioneering spirit.