BMW AG - Integrated Online Annual Report 2021 | 2021

Designers: 3st kommunikation, Mainz, Germany
Client: BMW AG., Munich, Germany

Electric, digital, circular … the keywords used by the BMW Group to describe the mobility of the future. The magazine section of the 2021integrated annual report, which is available in both dark and light mode, explains these trends through five engaging stories. In addition to the copy, videos and audio formats also offer insights into the world of BMW. The report stands out visually on account of colour gradients in rich tones, coupled with contemporary and emotive imagery.

The dynamic cuts, which open like curtains as the user scrolls down, also catch the eye and draw the user’s attention to the individual stories. They lend the report a sophisticated and absorbing quality.

The key indicators are presented in the form of a visualised and interactive multi-year comparison, which the user experiences in the cockpit design of a fully electric BMW – complete with sounds arranged in partnership with film composer Hans Zimmer. A map of the world, also interactive, examines the topic of sustainability, with clickable flyouts shining the spotlight on the considerable global commitment of the company and its employees.