Hydropel Hardwood Flooring by Bruce 2019

Designers: AHF Products, Lancaster, Pennsylvania, USA
Manufacturer: AHF Products, Lancaster, Pennsylvania, USA

Hydropel is an engineered construction infused with proprietary technology to resist water for up to 36 hours so that it can be installed anywhere, in any room of the home. This addresses areas where there are spills and splashes, such as kitchens, bathrooms, basements, mud rooms and entryways. According to Brian Parker, director of product management, AHF Products, Hydropel is the ultimate worry-free wood floor. 

“There are sensitivities around hardwood to moisture, and we have addressed those directly with Hydropel,” said Parker. “It is real hardwood from top to bottom – and that’s what consumers truly want. Other products out there today in the category that claim to be water resistant are not hardwood in the sense that they have a plastic core.” 

Hydropel is built with a unique core technology called SDF [definition?]. This construction is denser and more water resistant than typical plywood or HDF cores. Many other water-resistant engineered hardwoods utilize a plastic core, which is prone to buckling in direct sunlight. The density of Hydropel enables an extremely fine milling tolerance that seals the edges after installation and protects against everyday spills, wet moping or even pet accidents from absorbing into the wood or leaking between planks into the subfloor. A performance coating protects the hardwood from scratches, scuffs, and stains and even indentations, for a lifetime of durability. Hydropel’s angle locking system makes it easy to install because of its large and wide locking profile; no glue or nails required. 

A Hardwood Floor that Addresses New Lifestyles Hardwood is the floor covering most consumers aspire to have, with inherent benefits that include natural beauty and incredible durability. Even so, some consumers have become enamored with alternative engineered products that promise features and benefits not typically associated with hardwood, particularly when it comes to combatting moisture. 

“Today’s consumers are accustomed to seeing new products as must-have improvements on the old, and flooring is no exception. Overall, customers want something unique … and the best way to get that is by innovating new looks and visuals and addressing the performance benefits that will keep hardwood at the top of consumers’ lists,” said Parker. 

For AHF, this means a patent-pending finish that exceeds ceramic, quartz and aluminum oxide in toughness, “yet still lets the natural beauty of wood shine through with diamond clarity.” And, it means a waterproof, genuine hardwood option, and more resistant to the real-life world of kids and pets. 

“We developed and executed several different tests to prove the performance of Hydropel, which involved doing water and pressure water tests. We repeated these countless times to verify the performance,” said Parker. “You can comfortably live on these floors without worrying about damage from moisture.” 

Since hardwood is desired for its beauty and natural good looks, Hydropel by Bruce provides a wide array of design options. Available in Oak and Hickory, in smooth, scraped, and brushed textures, Hydropel is current with the latest design trends in flooring. The low sheen finish is available in 5-inch planks up to 48-inches long to give consumers extensive design flexibility.